Seven anchor brands — direct from Tokyo and Seoul.

Founded in 1872 in Ginza as Japan's first Western-style pharmacy, Shiseido evolved into a 150-year dialogue between Eastern botanicals and the brand's signature Eudermine + Ultimune research line.

Born inside a Japanese sake brewery and refined into a single-ingredient cult brand, SK-II has anchored its Pitera ferment essence out of Tokyo since 1980.

Founded in 2009 by Vicky Tsai in step with Edo-era geisha rituals, Tatcha blends camellia, rice bran, and HADASEI-3 bioferment into a daily ritual of Japanese skincare.

Born in 1966 out of a Korean hanbang research center under Amorepacific, Sulwhasoo distills ginseng concentrates and the signature JAUM Activator from Seoul.

Founded in Seoul in 2014, COSRX built its reputation on a single hero ingredient — snail mucin — and a no-nonsense trinity of AHA, BHA, and Vitamin C.

A house of Amorepacific founded in 1994, Laneige pioneered water-science skincare with Hydro-Ionized Mineral Water and its famous Lip Sleeping Mask.

Founded in 2018 by Korean skincare enthusiasts, Beauty of Joseon leans on Joseon-dynasty hanbang heritage — rice bran, alpha arbutin, and ginseng — all from Seoul.