Hinoki Lane — authentic J-beauty and K-beauty, sourced from Tokyo and Seoul.
We buy directly from the houses — eleven J-beauty staples plus the Seoul next-wave — and ship them to a US shelf with FDA MoCRA labeling, batch traceability, and a routine behind the bottle. No gray-market re-imports, no surprise duties, no filler.
- 11+
- houses on shelf
- 12
- flagship SKUs
- 0
- gray-market re-imports
Seven houses we won’t stop cutting.
From the 1872 Shiseido apothecary in Ginza to a 2018 Beauty of Joseon start-up in Mapo — three Japanese anchors and four Seoul next-wave houses, picked to retain.
Three editor-led rituals, ready to ship as one cart line.
Each bundle groups four or five SKUs around a single goal — rice ferment reset, the dewy glass-skin ladder, and the barrier-repair ritual. One tap adds the whole lineup to a single Stripe checkout.
First-order ritual: ten percent off, one house, one code.
Drop your email and we'll send a single-use WELCOME10 code you paste at Stripe checkout. Applied to your very first Hinoki Lane order — and only the first.
- 10%
- first-order discount
- 1
- order per code
- WELCOME10
- unique code suffix
Reserve your WELCOME10 code
We'll email it instantly and a coupon surfaces in checkout.
Sourced directly from Tokyo and Seoul.
Every SKU arrives on a bill of lading from an authorized J- or K-distributor. Every bottle carries a batch code we trace back to the manufacturer. If a line can’t pass that audit, it doesn’t ship.